Sichuan Airlines unveils new uniforms to increase international profile

Sichuan Airlines unveils new uniforms to increase international profile

Sichuan Airlines has unveiled new cabin crew uniforms as part of its “Panda Route” international flight development programme. The classic red-and-black design symbolising passion and rationality aims to promote the airline’s image and raise its profile on the global stage.

Inspired by Sichuan Airlines’ theme colour “Sichuan red”, the new uniform for female cabin crew is composed of a red one-piece, a black blazer, a red blazer, a black winter wool coat and a black hat. The male uniform features a white shirt with red stripe design and a splash of red on the blazer pocket.

“Our new 7th edition uniforms are inspired by the idea of ‘Movements, Sichuan’ with the colour red representing the hospitality and passion of Sichuanese people as well as the spicy flavour of Sichuan cuisine,”said Shi Zuyi, general manager of Sichuan Airlines.

Zuyi added:“We want to bring the first impression of Chinese elements and Sichuan flavours to travellers through the new design alongside the flight attendants’ professional and heartwarming services.”

Sichuan Airlines renews its uniforms every five to ten years. From the polka dot shirts with white dresses in early years, to the 6th edition red-rose and sapphire design with bowknot on the waist, each design has been an expression of the airline’s image throughout different stages of its development.

The airline now owns the largest Airbus fleet in China and is renowned for its “Panda Routes” connecting Asia, Europe, Oceania and North America. With the release of its new cabin crew uniforms to go along with the upcoming introduction of new A350 passenger planes, Sichuan Airlines is keen to boost its international image.